For DTC & E-Commerce Brands

We write the stories that turn
your email list
into a revenue engine.

Sendalia crafts narrative-driven, high-converting email flows for fast-growing DTC brands — built entirely around your brand voice, shipped without disrupting your schedule.

Claim Your Free Email Audit → See How We Work

Built around your brand —

Klaviyo-native flows
Zero live calls required
Revenue-first strategy
Story-led brand voice
Woman working at a warm desk with a laptop
Our Core Positioning

The difference between
storytelling and blasting

Most brands treat email as a broadcast channel. We treat it as an ongoing conversation — one that builds loyalty, drives repeat revenue, and never burns your list.

The Old Way — Promo Blasting

  • Batch-and-blast campaigns every week

    Trains your list to ignore you — or worse, mark you as spam.

  • Generic discount-led subject lines

    Destroys brand equity and conditions customers to wait for sales only.

  • No segmentation or lifecycle logic

    First-time buyers receive the same email as your most loyal customers.

  • Revenue spikes, then vanishes

    Dependent on constant manual effort with no compounding return.

The Sendalia Way — Story-Driven Retention

  • Automated, narrative-led sequences

    Flows that run 24/7 and generate revenue while you sleep.

  • Brand-voice email copy that builds community

    Customers feel heard, not sold to — leading to higher LTV.

  • Deep segmentation & lifecycle strategy

    Every subscriber receives the right message at the right moment.

  • Compounding, predictable retention revenue

    Email becomes your most reliable and scalable revenue channel.

"The best email you'll ever send is the one that feels like it wasn't written for everyone — just for them."
The Sendalia principle
Who We're Built For

We've spent the past 90 days studying
exactly who needs this most.

The brands we do our best work for aren't hard to spot. They have something worth saying — they just haven't had the right system or the right partner to say it through email.

The Brand We Work With Most

The Founder-Led DTC Brand on Shopify

You built something real. A product with a genuine story behind it. You've invested in ads, grown a following, and earned subscribers — but email has always been the thing you'd "sort out properly later." Later is now costing you every single day.

  • —Direct-to-consumer product brand — not services
  • —Running on Shopify (or actively migrating to it)
  • —Monthly revenue between $8K and $150K — generating sales, not just launching
  • —Klaviyo installed — but flows are missing, broken, or never activated
  • —Spending on Meta, TikTok, or Google for new customers — but not retaining them via email
  • —Strong brand voice on social — but no time to translate it into email
Also a Strong Fit

The Brand with a Setup That Isn't Working

You've tried. You've had someone build flows, maybe hired a freelancer, maybe done it yourself. Something was built — but the results haven't followed. The opens are there, the clicks aren't. The system exists, but the revenue doesn't reflect it.

  • —Flows built internally but never properly activated or optimised
  • —Worked with a freelancer before — emails felt generic or off-brand
  • —Open rates are decent — but click-through and revenue attribution are low
  • —Has subscribers across DTC, wholesale, or affiliate — but segments are unmanaged
  • —Wants a strategic partner who owns email — not another executor to manage
  • —Ready to move fast once the right fit is found
Our Service Is Right for You If —

You recognise yourself
in any of these.

These aren't hypothetical situations. They're the exact patterns we see in brands that go on to generate 20–30% of their total revenue from email within the first 90 days of working with us.

  • Klaviyo is installed — but your flows are missing or never went live

    The most common finding in every audit. Revenue leaks every day this sits idle.

  • You're spending on paid ads for new customers but not retaining the ones you already have

    Acquisition without retention is a leaking bucket. Email is the patch.

  • Your brand has a distinct voice — and past emails haven't captured it

    Generic copy trains your list to ignore you. On-brand copy builds loyalty with every send.

  • Your open rates look fine — but click-through and revenue attribution are low

    Opens mean people are curious. Low clicks mean the email isn't delivering. That's a copy and strategy problem — both fixable.

  • You only email your list when you have a sale or a launch

    Silence between sales trains customers to tune you out. Consistent story-driven sends build the relationship that makes every future offer land harder.

  • You want someone who owns email — not another freelancer to manage

    You get direct access to Max. No junior writers, no VA chain, no briefing loop. One partner who handles the strategy, the copy, and the execution.

  • Your list is growing but your repeat purchase rate isn't

    A growing list with no retention system is just a growing problem. Post-purchase flows and lifecycle sequences are what turn one-time buyers into loyal customers.

Where Story-Driven Email Wins Most

The five industries we focus on —
ranked by story fit and results.

1
Top Priority

Beauty, Skincare & Wellness

Transformation is the story. Product ritual, ingredient education, and post-purchase sequences that build loyalty before the repeat purchase window closes.

High Repeat Purchase Premium Brand Fit
2
High Priority

Apparel, Jewellery & Accessories

Customers wear the brand. Identity-led email — founder origin, craft narratives, and VIP sequences for repeat buyers who feel part of something.

Identity-Led Seasonal Angles
3
Strong Fit

Health, Supplements & Natural Products

Transformation is built into the product promise. Results sequences and before/after journeys that sell through story — not discounts.

Subscription Potential High LTV
4
Strong Fit

Home Goods, Candles & Lifestyle

Founder-story brands where the mood is the product. Mood and ritual-led copy, behind-the-scenes narratives, seasonal sequences that feel editorial.

High AOV Gifting Angle
5
Growing Focus

Faith, Education & Digital Products

Highly engaged audiences with almost no retention infrastructure. Community-first strategy, content drips, and membership flows built around the mission.

Engaged Audience Massive Upside
Limited Launch Offer

We're offering three brands a special rate
to get started with us right now.

Because we're in our launch phase, we're taking on three brands at a reduced price — roughly half our standard rate. In return, we ask for something simple: if the results are good, let us share the story. That's the whole deal.

You get a full email program

Every flow built, every campaign written, everything activated inside Klaviyo — at roughly half what we'll charge once we have case studies.

We get your story

If the results are good — and we expect they will be — we ask to document them and share what we built together. A testimonial and a case study.

Everyone wins

You get a working email program at a price that won't exist in 60 days. We get the proof we need to grow. Simple, fair, no catch.

What's included at the founding rate
  • ✓ Your Klaviyo flows built from scratch and switched on — welcome, abandoned cart, post-purchase, and more
  • ✓ All email copy written in your brand's voice — not a template, not generic
  • ✓ 3 campaign sends per week for the first month — strategy, copy, and scheduling handled
  • ✓ You work directly with Max — no junior writers, no middlemen
  • ✓ We start within 7 days of signing — no waitlist
What we ask in return
  • — A short, honest testimonial once results are in (within 60 days)
  • — Permission to share what we built together as a case study — anonymised or named, your call
  • — Open and honest feedback so we can do the best possible work for you

"This rate closes once all three spots are filled — and it won't come back. Once we have case studies, our standard pricing applies to everyone."

Claim Your Founding Spot — Start with a Free Audit

3 spots only · No calls required · Audit delivered within 7 days · Free to start

Our Work

Email flows
crafted with intent

From first open to fifth repurchase — every sequence is built to carry your brand story forward.

Preview coming soon
Flow 01

Welcome Sequence

A 5-part narrative onboarding series that converts new subscribers into first-time buyers within 72 hours.

Preview coming soon
Flow 02

Abandoned Cart Flow

A 3-touch recovery sequence that recovers lost revenue through urgency, social proof, and story — not discounts.

Preview coming soon
Flow 03

Post-Purchase Retention

A multi-week post-purchase journey that deepens loyalty, drives repeat purchases, and turns buyers into advocates.

Preview coming soon
Flow 04

Win-Back Campaign

Re-engage dormant subscribers with a compelling reason to return — before they slip from warm to cold permanently.

Preview coming soon
Flow 05

VIP & Loyalty Series

Reward your highest-LTV customers with exclusive, narrative-rich content that reinforces their status and deepens attachment.

Your Brand Story
Goes Here

Let's build flows your customers actually want to open.

Start with a Free Audit
The Async Audit Method

No discovery calls.
No wasted afternoons.

Our asynchronous audit process respects your time completely. Fill out one short form and we handle everything else — no scheduling, no back-and-forth.

01
Step One

Fill the 2-Min Form

Tell us about your brand, your Klaviyo setup, and the retention gaps you already feel. It takes under two minutes — no preparation needed.

02
Step Two

We Monitor for 7 Days

Our team reviews your email program over 7 days — checking send cadence, flow logic, mobile UX, deliverability, and revenue gaps. Completely hands-off for you.

03
Step Three

Receive Your Report

We send a personalized screen-recorded video and written notes directly to your inbox — pinpointing exactly where your list is leaking revenue and how to fix it.

Free Email Audit — Get Started

Tell us about your brand

Fill in our 2-minute context form below. Once submitted, our team begins monitoring your email program and will deliver your personalized audit report within 7 days — completely free.

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100% free · No credit card · No live call required · Report delivered within 7 days

7
Days of Monitoring
2 min
To Fill the Form
$0
Cost to You
Investment

Every email, a story worth opening.

A journey, not just a transaction — choose the package that fits where your brand is right now.

Founding Rate is live — 3 spots at roughly half our standard price. Closes once filled, permanently.

01 · Start Here

The Foundation Build

Your email engine, built right

  • —Optimized signup & pop-up form
  • —Core flows — 3 to 4 emails each
  • —Welcome, Cart & Checkout (always included)
  • —Additional flows from your audit
  • —Campaign copy — 3×/week, 4-week runway
  • —Free email audit to start

Standard Rate

$1,500 – $2,500

Founding Rate — 3 spots only

$800 – $1,200

One-time project fee

Natural Next Step
02 · Stay & Grow

The Ongoing Partnership

Keep the momentum going

  • —Flow optimization & copy refinements
  • —A/B testing — subject lines & angles
  • —3 campaign sends per week, every week
  • —Monthly performance review
  • —Continuous strategy & direction
  • —Dedicated email strategist

Standard Rate

$1,200 – $2,500

Founding Rate — 3 spots only

$600 – $900

Per month, ongoing

03 · All In

The Full Picture

Build it, then run it together

  • —Everything in Foundation Build
  • —Everything in Ongoing Partnership
  • —Zero gap between build & management
  • —Priority onboarding & support
  • —Setup fee + structured monthly rate
  • —Best value for committed brands

Standard Rate

Custom (combined)

Founding Rate — 1 spot only

Custom

Reduced setup fee + reduced monthly rate

Always Complimentary

Free Email Audit

Ten questions. A clear picture of exactly where we start — delivered within 7 days, at no cost to you.

Book Your Free Audit
The People Behind the Stories

Built by people who've lived
inside the inbox.

Sendalia isn't a faceless agency. It's a small, senior team with deep roots in email marketing, DTC ecommerce, and customer retention — people who have done this work at every level, for brands all over the world.

Co-Founder & Email Strategist

Max

Max brings 13+ years of email marketing, customer success, and ecommerce operations expertise — with hands-on experience building automation systems for global brands including Spotify, Sony, and Google. She has spent years designing and delivering fully branded email flows for ecommerce and retail clients across multiple industries.

A certified HTML email developer and Figma-trained designer, Max's strength is translating a brand's visual identity and voice into automation flows that feel unmistakably on-brand from the first touchpoint. She has built customer service and email departments from the ground up for DTC brands — writing the copy, configuring the flows, and running the strategy simultaneously. She previously managed ecommerce customer operations at Bookblock LTD, overseeing DTC and B2B accounts across multiple channels.

Klaviyo HTML Email Dev Figma Canva Brevo Systeme.io Email Copywriting Retention Strategy

What this means for your brand

Max handles the full stack — copy, design, and automation logic — so your email program launches cohesively and consistently. No miscommunication between a writer and a designer. One co-founder who does it all, with the credentials to back it up.

Co-Founder & Email Automation Designer

PEJ

With 15+ years of experience across ecommerce, SaaS platforms, and global DTC brands, PEJ is Sendalia's lead automation architect. She has spent years designing and delivering fully branded email automation systems for ecommerce and retail clients — building Welcome sequences, Loyalty launches, Win-back series, VIP tier flows, Birthday automations, and Promotional campaigns tailored to each brand's identity.

Every flow she builds is configured to match the client's visual identity, tone of voice, and customer lifecycle — from signup form to final win-back touch. She previously managed ecommerce and customer operations at Bookblock LTD, overseeing DTC and B2B accounts across multiple communication channels.

Klaviyo Unlayer Mailchimp Omnisend ActiveCampaign Shopify Figma CRM & Loyalty Setup

What this means for your brand

Your flows are built by a co-founder, not delegated to a junior hire. PEJ has architected hundreds of email automation setups for ecommerce brands — she knows what converts, what burns lists, and how to make your inbox feel like a destination, not a disruption.

Together, we cover every layer of your email program — strategy, copy, design, automation, and retention.

Between the three of us, Sendalia brings deep expertise in Klaviyo flow architecture, branded email design, on-voice copywriting, lifecycle strategy, ecommerce CRM, VIP & loyalty setup, deliverability, and A/B testing — built from years of doing this work inside real businesses, for real brands, with real revenue on the line.

Klaviyo-Native Welcome & Onboarding Flows Abandoned Cart Recovery Post-Purchase & Retention Win-Back Campaigns VIP & Loyalty Automation DTC Brand Voice HTML Email Design
Ready to Tell Better Stories?

Your list is already an asset.
Let us unlock it.

Book your free audit today and receive a personalized video breakdown of exactly where your email program is leaving revenue on the table.

Claim Your Free Email Audit